"To have direct access to luminaries from the world's creative capitals is a money-can't-buy opportunity and we're proud to be able to offer it exclusively to AWARD School students."
Those are the words of Scott Dettrick, co-head of Australia's AWARD School, a 12-week course that's been called "the industry's must-do creative course" by Adweek.
Now in its 12th year, the course is designed to give students "the tools and inspiration they need to excel in the dynamic world of commercial creativity," Dettrick says in a press release.
"This year, new course content will cover the latest trends and industry developments including creative AI, stereotyping, innovation, behavior change, and moreto equip participants with the tools and inspiration they need to excel in the dynamic world of commercial creativity."
Per the release, more than 100 top industry creatives from agencies such as CHEP Network, Dentsu Creative, The Monkeys, 303 MullenLowe, and Howatson+Co have signed up as tutors, hosting weekly tutorials and reviewing creative work as part of mentoring students through the course.
Not only does AWARD School teach students how to generate ideas, great ads, tight scripts, storyboards, and more
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