Nil Nonprofits Can'T Lose in College Football Playoff Championship

The University of Michigan and the University of Alabama are playing for the College Football Playoff title Monday night, and if the Wolverines win, they'll be the first to be paid for their use of their names, images, and likenesses, USA Today reports.

That's thanks to a Supreme Court decision in 2021 that gave college athletes the right to be paid for their use of their names, images, and likenesses.

"In every team, especially a football or basketball team, there are going to be a handful of players that the market allows to go out and maximize their NIL opportunities on a commercial basis," says Andy Johnson, co-founder of the nonprofit Hail! Impact.

"But that doesn't extend to every recruit, every player."

Hail! Impact allows donors to support all men's and women's varsity sports at Michigan and will even let them pick the community charity for large enough donations.

Both Hail! Impact and another nonprofit, Montlake Futures, which supports athletes at the University of Washington, are registered 501(c)(3) nonprofits that receive donations and give 70% to local charities and 30% to Michigan student athletes who work at events for the charities.

"The idea that one game could transform our mission the way it has is incredible," Johnson

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